Of course, first, you need to click on that yellow icon with the White Ghost inside ( I am talking about the Snapchat icon).Now users can upload images and videos from Memories in any order they choose, therefore improving their storytelling potential.Quickly follow the below steps to save your camera roll photos to Snapchat: Prior to this rollout, users were unable to edit the sequence of content in a Story because Snaps were captured and posted chronologically. Memories helps marketers build a bank of user-generated content from multiple sources before publishing a Story. Multiple collaboratorsīrands don’t need to be in 2 places at once to share great content. Memories provides greater flexibility and power to plan, curate and review content ahead of publishing. However, this presented a problem for marketing managers, as content could be captured and shared on impulse without time for approval. Snapchat is renowned for being instant and spontaneous, where users can share exciting content as it happens. This feature is very helpful if you have a large number of files to search through. This makes it easy to find the Snap you are looking for by typing in a keyword. Memories incorporates a searchable in-app camera roll with object recognition. This helps businesses to communicate a consistent brand message across all platforms. The new in-app camera roll allows marketers to incorporate existing marketing assets with improved graphic design. Previously, Snapchat Stories could only be created and edited within the app. This feature facilitates enhanced content production. Brands now have an opportunity to record content on alternative devices and publish to Snapchat at a later time. Memories can access any images or videos which are saved to your phone’s camera roll. Thanks to Memories, Snapchat content now has greater longevity. Marketers may have been reluctant to invest effort in a platform which was so fleeting and temporary.
Until now, content was extremely short-lived. This lets you re-upload any older content which has long disappeared from your Story. Memories allows you to import any previously saved Snaps. Following this update, there are several features which will greatly improve how brands can engage with their audience on Snapchat.
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